Inside the Mind of the Consumer Reading Answers with Explanations

You can earn good band scores in the IELTS exam if you practice with enough study material. A proper exam environment is needed, especially when you rehearse for the reading section. So, take the example of finding the answers of inside the mind of the consumer reading passage. After going through this, you will know how to tackle tough questions during real tests.

Let's move ahead and start by reading the passage.

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Answers for Inside the Mind of the Consumer Reading Passage with Explanations

After going through the text it is time to locate inside the mind of the consumer reading answers. Moving on, let us explore each one for better clarity.

Question 1

ANSWER :v

Explanation :In paragraph B, the third and fourth lines are, "But the company's name may itself simply be an example of clever marketing. BrightHouse does not scan people while showing them specific products or campaign ideas... Atlanta." It explains the principle of the company may be an example of clever marketing. It was named as BrightHouse Neurostrategies Group. Hence, v is the correct answer.

Question 2

ANSWER :i

Explanation :The fourth line of paragraph C is, "fMRI provides real-time images of brain activity, in which different areas “light up” depending on the level... flow." This informs the description of the procedure of the blood flow. Here, fMRI provides real-time images of brain activity. So, i is the accurate response.

Question 3

ANSWER :ix

Explanation :In paragraph D, the fourth and fifth lines are, "Lieberman Research Worldwide, a marketing firm based in Los Angeles, is collaborating with the California Institute of Technology (Caltech) to enable movie studios to market-test film trailers... techniques." The author expresses the use of neuromarketing. For that, a marketing firm uses different kinds of applications. Hence, ix is the correct answer.

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Question 4

ANSWER :viii

Explanation :The second line of paragraph E is, "There have been no large-scale studies, so scans of a handful of subjects may not be a reliable guide to consumer... general." It mentions that cause of no large-scale studies, scanning a handful of subjects may not be a reliable guide to consumer behavior in general. These have proven some types of drawbacks of marketing tools. So, viii is the accurate response.

Question 5

ANSWER :iii

Explanation :In paragraph F, the second line is, "When asked about cola drinks, most people claim to have a favorite brand, but cannot say why they prefer that... taste." Here, the writer explains an experimental process to observe consumer behavior. It was related to cola drinks and found that most people claim it as their favorite brand. Hence, iii is the correct answer.

Question 6

ANSWER :vi

Explanation :The last line of paragraph G is, "With over $100 billion spent each year on marketing in America alone, any firm that can more accurately analyze how customers respond to products, brands... fortune." It explains that Steven Quartz spends $100 billion each year on marketing research in the USA. It was proven a potentially profitable line of research. So, vi is the accurate response.

Question 7

ANSWER :F

Explanation :In paragraph I, the last line is, "Brain-scanning could, for example, be used to determine when people are capable of making free choices, to ensure that advertising falls... bounds." Dr Steven Quartz says that brain scanning can be done by using technology. It could be used to prevent the exploitation of consumers and let them make free choices. Hence, F is the correct answer.

Question 8

ANSWER :D

Explanation :The last three lines of paragraph H are, "Already, marketing is deeply implicated in many serious pathologies,” he says. “That is especially true of children, who are suffering from an epidemic of marketing-related diseases, including obesity... trends.” Here, Gary Ruskin of Commercial Alert says that neuromarketing is an existing technique. That is why it may make these diabetes diseases worse. So, the accurate response is D.

Question 9

ANSWER :A

Explanation :In paragraph J, the last second line is, "But as Tim Ambler, a neuromarketing researcher at the London Business School, says: ‘A tool is a tool, and if the owner of the tool gets a decent rent for hiring it out, then that subsidizes... wins." A neuromarketing researcher Tim Amber says that a tool is a tool. Also, it can be used to contribute to the cost of medical technology. Hence, the correct answer is A.

Question 10

ANSWER :Brands

Explanation :The last line of paragraph G is, "With over $100 billion spent each year on marketing in America alone, any firm that can more accurately analyze how customers respond to products, brands... fortune." It means this traditional marketing technique named neuromarketing can provide valuable details on attitudes toward particular brands. So, the accurate response is brands.

Question 11

ANSWER :Untruthful

Explanation :In paragraph E, the third line is, "Of course, focus groups and surveys are flawed too: strong personalities can steer the outcomes of focus groups, and people do not... truth." It mentions that focus groups and surveys are more reliable. However, people can be untruthful and focus groups to not influenced by others, Hence, the correct answer is untruthful.

Question 12

ANSWER :Unconscious

Explanation :The first line of paragraph G is, "People form many unconscious attitudes that are obviously beyond traditional methods that utilize introspection,” says Steven Quartz... Research." It means that towards traditional methods, people form many unconscious attitudes. So, the accurate response is unconscious.

Question 13

ANSWER :Children

Explanation :In paragraph H, the last second line is, "That is especially true of children, who are suffering from an epidemic of marketing-related diseases, including obesity... diabetes." The author explains that the existing marketing techniques can affect children and can increase their diseases. Hence, the correct answer is children.

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With the above information, you have identified inside the mind of the consumer reading answers. For better understanding let us understand the summary of this passage.

Inside the mind of the consumer is about marketing people who are no longer prepared to take your word for it. Here, neuromarketers want to scan your brain and observe your purchasing behavior. For that, they use neuroscientists tools, such as electroencephalogram and functional magnetic resonance imaging. This is one of the traditional techniques to analyze people's purchasing decisions. It can be called neuromarketing technology. Different researchers worked on this technique and found their outputs. Some think, it should be changed or a few want to continue it.

The above summary might be helpful to you to understand the intent of the text. Hopefully, now you can better analyze the answers and questions. Like the above passage, students can practice more samples to enhance their IELTS reading scores. Apart from this, the IELTS reading mock test option is open for you and you can take it anywhere you want.

Tips to Ace Inside the Mind of the Consumer Reading Answers

The following tips may be proven a guide to ace the answers of inside the mind of the consumer reading passage. Moving on, let us read them for better clarification.

1. For matching heading types of questions, you must focus on the given list. If you can the given options from the passage, you can find the correct answer.

2. When students attempt matching features type of tasks, they should read the given line carefully. Here, the question and a list written in the box may help you to get an accurate response.

3. Last but not least, summary completion tasks are not as tough as you think. You can read the incomplete sentence and they try to find related information from the text.

Types of Questions in This Reading Passage

In your reading section, there are around 13-14 types of task based on the passage. But each contains around 3-4 or more number of questions. You have gone through the answers of inside the mind of the consumer. It covers mainly three question types. Let us read further to understand the pattern.

Matching Heading Questions (1-6)

Observe from 1-6 questions given about matching heading types. In this, you will see a table where list i-x is written with some special information. These are headings that you need to match with a suitable paragraph where the given details match exactly. To solve these tasks, students need to scan the passage and identify the summary.

Matching Features Questions (7-9)

From questions 7-9, you have given a direct question with a list of opinions. Candidates need to identify them and analyze that by which speaker these information is given. For that, you need to first skim the text and then identify the details.

Summary Completion Questions (10-13)

Here, the last question type is for summary completion from 10-13. Students will also see a few blanks with incomplete sentences. Now, you need to fill them with the correct answer which should be in one word only.

Conclusion

You have gone through the inside the mind of the consumer reading answers with explanations. Hopefully, you have got an overview of the format of questions and how to give solutions. There are more ways to make a strong preparation for your IELTS exam. Among them, joining offline or online IELTS coaching can be a great idea. For that, test takers do not need to worry because Gradding.com provides you with this opportunity with the best trainers.