Why Good Ideas Fail Reading Answers with Explanations

Practice is the only way that can help you perform well in the IELTS reading section. Also, you can achieve a high reading score in the IELTS exam if you practice with good study material. As you know, in this test, you have to either solve 13 or 14 questions within 20 minutes. If you are not familiar with the exam format, you will find it difficult to find the answers in the test.

Hence, this page is for you, providing you with a chance to practice and find out why good ideas fail reading answers along with explanations.

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Answers for Why Good Ideas Fail Reading Passage with Explanations

Try to set a timer for 20 minutes to solve this passage. This will help you manage time while completing challenging tasks in the real exam. Below, you can find the answers of why good ideas fail reading passage, along with their explanations. So, after solving, match the list.

Question 1

ANSWER :True

Explanation :In paragraph B, read the fourth line. It mentions that he aimed to recapture the now ageing customers that had given him his early success and target consumers aged 60+ with devices and gadgets specifically designed to assist them with the problems associated with ageing: mobile phones with screens that were easy to read; kitchen gadgets with comfortable grips; electronic devices that were easy to set and adjust. Hence, the answer is true.

Question 2

ANSWER :True

Explanation :Read the last line in paragraph B. It describes that TF’s market research proved to be very positive, showing strong consumer support for the products. This means TF’s market research indicated that people liked the products. Hence, the answer is true.

Question 3

ANSWER :Not Given

Explanation :None of the paragraphs mentions that it cost more than expected to remodel the TF stores. In this case, the suitable answer will be written as not given.

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Question 4

ANSWER :Not Given

Explanation :In the whole passage, none of the paragraphs mentions that the TF Nextstage coffee shops sell their own brand of food and drink. Hence, the correct answer will be mentioned as not given.

Question 5

ANSWER :False

Explanation :Read the last line in paragraph C. It mentions that customers complained that the new stores felt like a senior center and reminded them that they were growing old. That means TF Nextstage customers did not like the atmosphere in the new stores. Hence, the correct answer is false.

Question 6

ANSWER :Surface

Explanation :In Expert 1, paragraph A, read the first line. It describes that the TReam's customer research efforts are a classic case of missing the subconscious associations at work in consumers' minds. That means the TF team limited their research to attitudes that occur at a surface level in customers’ minds. Hence, the correct answer is surface.

Question 7

ANSWER :Weight Loss

Explanation :Read the second line in Expert 1, paragraph B. It mentions that a great example is Alli (pronounced 'ally'), a drug to aid weight loss. This discusses a similar problem with the product, which helps people achieve their weight loss goals. Hence, the correct answer is weight loss.

Question 8

ANSWER :Name

Explanation :In expert 1, paragraph C, read the first line. It describes that after extensive market research, we took a number of steps to inject emotions into the whole process of using the product, and then we came up with a name that sounds like a helpful partner. Hence, the correct answer is the name.

Question 9

ANSWER :Container

Explanation :Read the second line in expert 1, paragraph C. It mentions that we also aimed to make the container both beautiful and functional - something that did not just hold pills but could later be used to store diet guides and recipes. Hence, container is the correct answer.

Question 10

ANSWER :Behaviour

Explanation :In expert 1, paragraph C, read the last line. It describes that even simple techniques, such as one-on-one interviews or ethnographic observation that involves going into people’s houses to examine their behavior, can provide valuable data. This means good information can come from interviews or studying the behavior of consumers in the home. Hence, the correct answer is behaviour.

Question 11

ANSWER :Focus Groups

Explanation :Read the second line in expert 2, paragraph B. It mentions that we conducted what are known as focus groups, where participants were asked to look at photos of people and pick those they perceived to be users and nonusers of our products. Hence, the correct answer is focus groups.

Question 12

ANSWER :(Simople) Surveys

Explanation :In expert 2, paragraph D, read the second line. It describes an example where we have conducted simple surveys in the lobby of our building, offering free products in exchange for people’s opinions. According to this, market research can be basic by doing surveys. Hence, the correct answer is (simople) surveys.

Question 13

ANSWER :Instincts

Explanation :Read the last two lines in expert 2, paragraph D. These mention that sometimes the most important signals come from an executive’s own instincts. In Tibal Fisher’s case, this could have told him what his surveys and focus groups did not: 60-plus years old won’t support a business that expects them to act their age. Hence, instincts is the correct answer.

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IELTS Coaching Reading Passages

With the above information, you have explored the why good ideas fail IELTS reading answers along with their explanations. Here, the text discusses that good ideas often fail because of poor execution, misalignment with market needs, lack of focus or resources, resistance to change, or falling in love with the idea too early, ignoring critical feedback, leading to issues like bad timing, complexity, or being too far ahead of the market. Common pitfalls involve neglecting customer validation, struggling with internal politics, creating something too complex, or not adapting when the market is not ready.

This was the quick overview of the reading passage of what the writer wants to say. Hopefully, you have solved all the questions carefully and matched your responses from the above section. If you liked the passage, you should now take at least 3-4 IELTS reading mock test. These can be helpful for you to experience the real test environment.

Tips for Acing Why Good Ideas Fail Reading Answers

If you follow the right strategy, you can easily find the correct answer in the reading section. To solve why good ideas fail reading answers, you should know the appropriate tips. Here are some of them.

How to Solve True, False, Not Given Questions?

Read the T, F, NG statement carefully and underline keywords (nouns, numbers, names, strong verbs) that convey specific meaning.
Look for keywords or their synonyms in the reading passage to find the relevant sentence and phrases.
Your own knowledge is irrelevant; only the text matters. If information is not there, it is not given, even if you know it is true or false.
Be careful with qualifying words like all, some, always, never, possibly, and suggest, as they significantly change meaning.
Do not expect word-for-word matches; synonyms and rephrased ideas are key.

How to Solve Notes Completion Questions?

Get the general idea of the text to understand the topic and structure.
Read the incomplete notes, identifying keywords (nouns, names, dates, and verbs) and predicting the type of word needed (noun, adjective, etc).
Use your keywords to find the relevant part of the passage. Look for synonyms or paraphrased versions of your keywords, as the exact words might not be present.
Once you find the relevant sentences, read them closely to find the precise words that fit grammatically and contextually into the blank.
Write down the words exactly as they appear in the passage. Reread the completed note to ensure it makes grammatical sense and that you have not exceeded the word limit.

Types of Questions in Why Good Ideas Fail Reading Passage

There are two types of questions covered in the answers of why good ideas fail passage. Before solving, you must be clear about their format and instructions. Here is the detailed overview.

True, False, Not Given Questions (1-5)

You have given 1 to 5 questions based on true, false, and not given types. In this, you have given some statements that you have to first read and identify whether they match the passage’s information or not. After reading, you will write,

True, if the statement agrees with the information.
False, if the statement contradicts the information.
Not given, if there is no information on this.

Notes Completion Questions (6-13)

There are 6 to 13 questions based on the completion. In this task, you have to carefully read some incomplete notes and fill in their blanks with the correct answer, with no more than two words. For example, the correct answer in question 6 is surface.

Conclusion

To conclude, we have discussed why good ideas fail reading answers on this write-up. Hopefully, you have solved all the questions as instructed and got the correct answers. Apart from this sample, you can also refer to IELTS sample test PDFs and download them for practice anytime. This is best for those who are looking for flexible study material. Besides this, if you want expert assistance, you can also join offline or online IELTS coaching and work on your weak points under a professional’s guidance.