Psychology of New Product Adoption Reading Answers with Explanations

In the IELTS reading section, you have to solve multiple types of questions, and there is also a limited time under which you need to complete all your tasks. This means you require a strong foundation of reading the English language, and this can only happen after practicing on a regular basis. In this page, we will provide you with the psychology of new product adoption reading answers, along with explanations.

At first, you need to read the question type and then the text. After this, you will attempt all the tasks and find the correct answers based on the right information. For practicing, this is one of the best ways you can use.

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Answers for Psychology of New Product Adoption Reading Passage with Explanations

In the following details, we will provide you with the list of answers of psychology of new product adoption reading passage with their explanations. After taking the test on your own, you can cross-check your answer below.

Question 1

ANSWER :B
Explanation :In paragraph E, read the last line. It mentions that Everett Rogers called the concept relative advantage and identified it as the most critical driver of new-product adoption. He stated this theory that companies make unbiased assessments of innovations, but it has one major flaw: it fails to capture the psychological biases that affect decision-making. Hence, option B is the correct answer.

Question 2

ANSWER :C
Explanation :Read the last line in paragraph F. It describes that one of the cornerstones of that research, developed with psychologist Amos Tversky, is how individuals value prospects, or choices, in the marketplace. Here, Kahneman showed and confirmed that human beings' responses to the alternatives they have four distinct characteristics. Hence, C is the answer.

Question 3

ANSWER :A
Explanation :In paragraph H, read the second line. It mentions that according to behavioral economist Richard Thaler, consumers value what they own, but many have to give up much more than they value what they do not own but could obtain. He called that bias the endowment effect. Hence, A is the correct answer.
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Question 4

ANSWER :C
Explanation :Read the last second line in paragraph J. It states that after conducting a small activity, it has been observed that only 11% of the students who had been given the mugs and 10% of those who had been given the chocolate bars wanted to exchange their products. This explains that people do not want to replace their existing products. Hence, C is the correct answer.

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